As designers, we are constantly visualizing, analyzing and interpreting. It is instinctive.


Sometimes, we conceive so many thoughts and ideas that it can become difficult to demonstrate our design concepts in a clear and concise manner. Luckily, we are in the midst of a 3D rendering revolution.

In scientific terms, 3D renderings can be described as, a series of flat geometric shapes connected together in three-dimensional space. Simply put, it is a pretty picture that gives the visual impression of a space. Gone are the days of saying “just imagine” which tends to leave clients in the dark about a project. The audience is asking for more and IDG is delivering.

Designing and constructing a commercial space takes time. A 3D rendering offers a sneak-peak. This innovative tool is changing the way we work and how our clients experience the design process.

So, what are the benefits of 3D rendering?


Renderings can tell, sell and excite.

3D imaging gives our team and our clients the ability to visualize and understand every angle of a space. Viewing a project in this format can aid in perfecting a single design or analyze multiple design concepts. The perk is that this can all happen before construction begins.

Client collaboration is at the core of our responsibility as designers. Having the ability to provide a visual representation of a space eliminates the interpretive boundary between designer and client. This powerful software enables us to highlight our creativity and keep our clients involved in the design process.

Whether it’s getting employees excited about a new office space, a landlord enticing a future tenant or showcasing building improvements, 3D rendering can be a great marketing tool.

IDG continues to push the boundaries of what is possible. We have a feeling that this is only the beginning…